古畫郵票的設計爭議研究－以中華郵政發行臺北故宮惲壽平牡丹郵資票為例

The Study of Controversial Design of Ancient Chinese Painting Stamps-Example of "The Variable Value Stamp of National Palace Museum(Taipei ) Shou-Ping Yun Peony Painting, Issued by Chunghwa Post Company "

賴鈺潔(Yu-Chieh Lai) ； 卓聖格(Sheng-Ge Zhuo)

《商業設計學報》 15期 (2011/11) Pp. 201-214

https://doi.org/10.29514/TJCD.201111.0012

摘要

本研究以中華郵政發行臺北故宮惲壽平牡丹郵資票，所引發的重大設計爭議為例，探究古畫郵票在設計時所可能引發的種種爭議。從分析中華郵政歷年出版之古畫郵票設計之模式，分析其古畫郵票或郵資票發行時應注重哪些問題，又能以哪些方法解決這些問題。以文本分析法探究古畫郵票設計，並依分析結果與相關法令解釋這次事件之爭議。未來發行古畫郵票或郵資票時，中華郵政與臺北故宮博物院應有良好的溝通與作業流程；其設計者應瞭解發行郵票之意義與定位，依不同類型之古畫型式，參考歷年以來之設計方法，例如當手卷製作成郵票時，就可採聯刷方式或單張特寫等，並避免違反相關法令規章。

關鍵字

古畫郵票 ； 郵票設計 ； 文化資產保存法

並列摘要

The study discusses the controversial design of Ancient Chinese Painting stamps using the example of ”the variable value stamp of National Palace Museum (Taipei) Shou-Ping Yun Peony painting, issued by Chunghwa Post Company.” It explores some controversial issues of the Ancient Chinese paintings in the design of the stamps. Through analyzing all of the Ancient Chinese painting stamps by Chunghwa Post Company, the study examines the design and issuing of stamps or the variable value stamps, and solutions are provided for related problems. The design of Ancient Chinese Painting stamps is investigated using ”the way of Text Analysis”, and this debatable incident is further explained based on the analysis and relevant laws. In the future, when issuing Ancient Chinese Painting stamps or the variable value stamps, Chunghwa Post Company and National Palace Museum (Taipei) should maintain good communication and progress. The designer should be aware of the meaning and position of issuing stamps in order to avoid violation of related laws and regulations.

並列關鍵字

Ancient Chinese Painting Stamps ； Stamps Design ； Cultural Heritage Preservation Law

參考文獻

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