從「泡泡沙發」淺析台灣傳統竹工藝

台灣位處亞熱帶地區，氣候高溫多雨，適合竹林生長，豐富的竹林資源曾造就竹工藝的興盛。然而隨著生活型態的改變，傳統竹工藝面臨低價進口品的衝擊，陷入了竹產業低迷的危機。90年代開始，竹工藝開始朝向精緻化、藝術化的精品發展，近年來工藝結合時尚美學的新穎設計開始在國際問大放異彩。分析台灣竹工藝發展的脈絡時發現，雖然過往榮景不再，部分竹林也為茶園取代；然而隨著時代的改變，環保意識抬頭，對環境友善的產業終究還是會回歸主流市場來。雖然無法迅速銜接好因景氣長期低迷而產業鏈中斷的竹工藝產業，但在政府、地方共同努力之下，已然漸漸看到成效。本研究針對「泡泡沙發」這個作品，採用「個案研究法」之資料蒐集與分析，進行文獻探討，同時採用「訪談法」實地拜訪工藝師進行面對面訪談，得以一窺傳統竹工藝的製作工序，並對傳統竹工藝的契機與發展做出如下評析：一：採取「品牌戰略」，將台灣傳統竹工藝塑造出一個清晰形象、質感獨具的品牌，讓「台灣竹工藝」成為「高品質美學工藝」的代名詞。二：掌握市場利基與品牌精髓，做出品牌最大差異化：國際市場對竹材的好感度，正是台灣竹工藝切入並穩固品牌的絕佳時機。品牌無需做大，然而卻必須做出無可取代性，我國得天獨厚、品質優良的竹材與精湛的竹工藝技術，是無人能出其右的。將傳統竹工藝品牌化、國際化，形成一種時尚美學新概念，透過竹材這樣的介質，向世界演繹台灣的綠產業，這是竹工藝的契機，藉此翻轉台灣的傳統竹工藝，在一片崇尚自然設計的風潮中，轉而躍升為主角。

關鍵字

泡泡沙發；傳統竹工藝；工藝；設計

並列摘要

Taiwan is located in the subtropical region with a hot and humid climate that is beneficial for growing bamboos. The abundance of bamboo resources had once contributed to the popularization of bamboo craft in Taiwan. However, as lifestyle changed, traditional bamboo crafts were challenged by low-priced imports, leading to a downturn in the bamboo industry. In the early 1990’s, bamboo craft began to develop into fine and artistic gifts. In the recent years, the novel designs integrating bamboo craft with fashion aesthetics began to shine internationally. An analysis on the context of bamboo craft development in Taiwan revealed that although the craft has lost its popularity and some of the bamboo forests have been replaced with tea gardens environmentally friendly industries, such as bamboo growing will eventually come back as a mainstream industry, as environmental awareness increases over time. Bamboo-related supply chains were dismantled due to the long-term downturn of the bamboo industry, making it difficult for the bamboo industry to rapidly return to its former glory. However, the collaborative efforts of the government and local communities have brought about considerable improvement. In this study, we examined the “Bubble Sofa,” adopting the case study research methodology to perform data collection and analysis for literature review. In addition, we also conducted field interviews with bamboo experts to take a glimpse into the production processes of bamboo artworks. Based on the opportunities and development of bamboo craft, we made the following comments: 1. Adopt “brand tactics” to create a clear image and a unique brand for the traditional Taiwanese bamboo craft, creating a message that the Taiwanese bamboo craft represents high quality aesthetics. 2. Grasp niche markets and brand essence to maximize brand distinctiveness. The current positive viewpoint of bamboo from the international market is an ideal opportunity for Taiwan’s bamboo craft to enter the market and secure its brand. Brand name does not need to be big and famous but must be non-substitutable. Taiwan has been blessed with high quality bamboo and superb artisanship that is unmatched. By branding and globalizing traditional bamboo craft, we are able to form a new concept of novel aesthetics. While marketing bamboo, we also promote the green industries in Taiwan. This is a golden opportunity to turn around the traditional bamboo craft of Taiwan into a leading industry amid the trend of natural design.