不同職業形象與臉型配鏡方式之研究

隨著現今對於外貌美感的重視，眼鏡的配戴已逐漸成為人們服儀上的重要配件，不再僅是矯正視力的作用而已，亦有修飾臉型、增加美感與提升個人形象的功用。但目前國內眼鏡造型的研究，大多聚焦於臉型與鏡框的搭配，較少針對職業性形象作為討論。故本研究將以一般大眾對學生、老師、公務員、老闆與醫師的職業形象作為調查，透過5種臉型與5種眼鏡前框緣造型，採用問卷調查，以語意分析與李克特尺度作為評量，分析職業形象與臉形的配鏡方式。研究有四階段，前測為市場銷售調查、研究一為職業形象形容詞調查、研究二為職業形象與臉型配鏡分析、後測為專業驗光師配鏡結果評估。結果顯示：學生職業形象是「青春陽光」與「細心聰慧」，老師職業形象是「專業嚴肅」與「細心聰慧」，公務員職業形象是「專業嚴肅」與「青春陽光」，老闆職業形象是「專業嚴肅」與「認真努力」，醫師職業形象是「專業嚴肅」與「細心聰慧」。研究再依據職業、臉型與性別的差異提出各種配鏡建議，如：女性老師若為圓型臉，可配戴前框緣造型為方型鏡框；若為倒三角型臉，可配戴水滴型鏡框等。最後，透過眼鏡門市專業人員的後測回饋，應證配鏡結果能為實際配鏡所應用，提供配鏡市場一套不同的思考與選擇。

關鍵字

職業形象；眼鏡造型；臉型

並列摘要

As contemporary people become more aware of their appearance, glasses have gradually become an important part of their daily attire. In addition to the function of correcting vision, glasses could help modify face shape and enhance personal image. At present, most domestic studies regarding the shape of glasses focus on matching face shape with the shape of spectacle frames, and less on the relationship between professional images and the frame shapes of spectacles. Thus, this study applied a questionnaire survey, semantic analysis, and a Likert scale to analyze how to select proper glasses that best match one's professional image and face shape, as based on the general public's understanding of the professional images of students, teachers, civil servants, bosses, and doctors, as well as the analysis of 5 face shapes and 5 front rim styles of glasses. The study has four parts: a pretest consisting of a market sales survey; study 1 is a professional image adjectives survey; study 2 is glasses selection analysis, as based on professional images and face shapes; the posttest is an assessment of the professional glasses selection result. The results show that the professional image of a student is ＂young and positive＂ and ＂careful and intelligent＂; and the professional image of a teacher is ＂professional and serious＂ and ＂careful and intelligent; the professional image of a civil servant is ＂professional and serious＂ and ＂young and positive＂; the professional image of a boss is ＂professional and serious＂ and ＂conscientious and diligent＂; the professional image of a doctor is ＂professional and serious＂ and ＂careful and intelligent＂＂. Then, this study suggests a variety of glasses matching recommendations, as based on the differences in occupation, face shape, and gender; for example, if a female teacher has a round face, it is better for her to wear a pair of square frame glasses, if the face is an inverted triangular shape, a pair of water-drop frame glasses is the better fit. Finally, through the feedback of the professionals of optical stores, it is proved that the results of this study could be applied to actual operations. This study provides a different way of thinking and set of choices for the eyeglass prescription filling market.