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Network Characteristics and Outcomes: Case Studies of Two Malaysian Firms

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並列摘要


In the 'Network' model, firms form collaborative, long-term relationship with each other. There are constant interactions among the members of the network leading to beneficial strategic outcomes. The paper presents the findings of case studies of two Malaysian firms and their suppliers. The findings indicate that firms in a network exhibit strong interdependencies and these interdependencies are coordinated through a number of devices to achieve concerted actions. The underlying objective for establishing networked relationships is to achieve a negotiated and predictable environment within which the exchange relations take place. The findings also indicate that the two lead firms examined achieved several benefits from their membership of the network. In addition it was found that the relationships among network members can be further strengthened through constant social interactions to facilitate the collaborative processes.

參考文獻


Bensaou, M.(1999).Portfolios of buyer-supplier relationships.Sloan Management Review.40(4)
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Cooke, J. A.(2001).Toyota tunes up its distribution network.Logistics Management and Distribution Report.40(3)
Cravens, D. W., Piercy, N. F.(1994).Relationship Marketing and Collaborative Networks in Service Organizations.International Journal of Service Industry Management.5(5)
Das, T. K., Teng, Bing-Sheng(1999).Managing risks in strategic alliances.The Academy of Management Executive.13(4)

被引用紀錄


林羿杏(2015)。消費者對冷凍年菜之消費行為與願付價格之研究〔碩士論文,國立臺灣大學〕。華藝線上圖書館。https://doi.org/10.6342/NTU.2015.10621

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