Globalization has forced many firms to evaluate investment opportunities around the world in order to acquire a competitive advantage. However, in the process of globalization, firms are most likely to invest in those countries that can offer substantial values in the value chain. It becomes essential not only to gauge a country's economic status correctly, but also to compare its relative competitiveness with that of other countries. Previous studies have tended to evaluate national competitiveness from the perspective of developed countries; very little attention has been given to the national competitiveness of developing countries. Until recently, international organizations neither measured the national competitiveness of Laos nor provided a benchmarking reference for Laos to adjust foreign economic investment policies. The purpose of this study is to develop a measurement model and then to use it to evaluate the national competitiveness of Laos from four categories: economic performance, technology development, human resource, and management capability. The results indicate that the actual achievement levels (hard data) and perceived achievement levels for almost all measurement items are lower than those of Thailand. The relative achievement levels of the measurement items as shown in this study could serve as benchmarking for Laos to verify her future economic development scenario.