Market Reactions of Mandatory Implementation of Corporate Social Responsibility: Indonesia Context

對於企業厲行社會責任（CSR）的市場反應（印尼狀況）

Kresno Agus Hendarto ； B.M. Purwanto

《Asia Pacific Management Review》 17卷4期 (2012/12) Pp. 379-402+iii

https://doi.org/10.6126/APMR.2012.17.4.03

摘要

以往的研究報告中顯示企業的財政狀況與企業厲行的企業社會責任有不平衡情況。現在印尼企業（特別是天然資源開採企業）按照印尼法律2007年第40條第74項中的規定有責任厲行企業社會責任。此文章是對於以上的情況（企業的財政狀況與企業厲行的企業社會責任的關係）調查的報告，使用了2個階段處理，定性階段與定量階段。第一階段使用了第三方的資料，就是媒體上從2005年1月到2007年12月有關企業社會責任厲行的報到，這些資料用內容分析法（content analysis）來分析。第一階段獲得的結論將作為第二階段建立假設之用。第二階段也使用了印尼股票市場的資料。這些資料（蒐集到的）將用事件研究法來分析。研究結果顯示在印尼已經自行厲行社會責任的企業，在公告了有關報告後，能夠獲得被公認的、異常的利益。

關鍵字

企業社會責任 ； 內容分析法 ； 媒體 ； 事件研究法 ； LQ45指數

並列摘要

The previous research reports an inconsistent result on the relationship between corporate social responsibility (CSR) and firm's financial performance. Corporations in Indonesia are now adopting and implementing CSR practices as required by the Government through Law 40/2007 paragraph 74. This paper investigates this issue by employing two studies (phases), qualitative and quantitative research. The first phase used secondary data from mass media reporting interconnected themes on CSR from January 2005 to December 2007, the result of which was analyzed using the content analysis method. The results of the first phase were then used to construct the hypothesis at the second phase. The second phase used secondary data from Indonesia capital market. The data was analyzed using the event study method. The results show that Indonesian firms undertaking voluntary CSR activities gain positive abnormal return when the announcement of mandatory CSR is released.

並列關鍵字

Corporate social responsibility ； content analysis ； mass media ； event study ； index LQ45

參考文獻

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