共同行銷效益與公司治理變數對金融控股公司經營績效之影響―二系統DEA與超級效率DEA模型之應用

Performance Measurement of Financial Holding Companies, Cross-Selling, and Corporate Governance-An Application of Two-System DEA Model and Super-Efficiency Model

趙莊敏(Chuang-Min Chao) ； 林培茵(Pei-Yin Lin)

《臺北科技大學學報》 41卷1期 (2008/06) Pp. 69-88

https://doi.org/10.29768/JNTUT.200806.0007

摘要

本研究利用資料包絡分析法（Data Envelopment Analysis，簡稱DEA）觀察台灣「金融控股公司」，包含兩系統模式(Two-system models)、對比模式(Bilateral models)及超級效率模式(Super-efficiency models)瞭解各評估指標對於效率之重要性來探討2002年至2005年台灣金融控股公司之效率。根據無母數統計檢定(Rank-Sum-Test)分析結果顯示，除了2003年外，金控旗下擁有保險公司與否，對其整體效率的差異不大，代表銀行加保險公司的共同行銷效益並不明顯。然而，在OLS的迴歸分析中，則發現金控關係企業的家數與超級效率值呈顯著正相關，代表多角化的經營所帶來的好處，對金控的績效會產生正面的助益，而金控公司的控制股東控制權與超級效率呈現正相關，符合學者Agrawal (1990)所提出的積極監督假說。

關鍵字

金融控股公司 ； 資料包絡法 ； 共同行銷

並列摘要

This research applies the data envelopment analysis (DEA) to evaluate the relative efficiencies among the FHCs between year 2002 and 2005. The two-system model, bilateral model, and the super-efficiency models are applied in this study. According to the rank-sum test, there is not much difference between those FHCs with insurance companies and those without. It implies that the cross-selling synergies between banks and insurance companies do not have a significant contribution to the conglomerate as a whole. Furthermore, the OLS regression analysis shows that the super-efficiency score of an FHC is significantly related to the number of affiliated companies. It indicates that when an FHC engages in a variety of financial activities, the potential benefits of cross-selling synergies enhance the revenue of the conglomerate. Furthermore, the controlling shareholder's voting rights have a positive effect on the super-efficiency scores of the FHCs, which accords with Agrawal (1990) active monitoring hypothesis. .

並列關鍵字

Financial holding company ； Data envelopment analysis ； Cross-selling