Design Principles of Experience Design and Navigation Design for Digital Media Environment

Kai-Ju Chuang

《Communications of the ICISA》 19卷1期 (2018/12) Pp. 19-40

https://doi.org/10.6520/CICISA.201812_19(1).19

摘要

Digital media, which differs from traditional media, is cross-border, low-cost, easy to transmit, instant, and interactive. This research is based on the design thinking of experience design and navigation design in the field of digital media. The designer's thinking can be user-centered through a well-designed overall environment in which the designer shapes an experience-worthy environment for the user to tour. The purpose of this research is to summarize a set of effective design principles through the grounded theory research method. The research results summarize three major directions: (1.) information composition; (2.) interactive performance; and (3.) interface presentation. Eleven design criteria and 48 rules are used to reference relevant designers. This design principle enables designers, both managers and executors, to execute their design clearly and effectively. In addition, designers can simultaneously improve the quality of digital media design.

關鍵字

Experience Design ； Navigation Design ； Digital Multimedia Design ； Design Principle