宜蘭地區消費者對組合家具觀點之探討

A Study on the Viewpoint of the RTA Furniture in I-Lan Consumers

張錫鈞(Shyi-Jiun Chang)

《宜蘭技術學報》 9期生物資源專輯 (2002/12) Pp. 199-209

https://doi.org/10.6179/nit.job.2002.09.31

摘要

組合家具目前已成為市場上重要的商品之一，尤其在人們多元化的生活方式、消費習性的改變，致使它的銷售額逐年提高。我們以宜蘭地區的民眾作為調查對象，希望以問卷的方式來瞭解民眾對於組合家具的看法、選購時的注意條件、主要的目地、組裝時遇到的問題等。完成問卷後，經分析得到以下的結果：1.消費者對組合家具資訊的主要來源為書刊、大賣場和電視；2.消費者選擇組合家具最注重的三條件是材料種類、價格和功能特點說明；3.有6.87%曾購買過組合家具的答卷者在組裝時感覺困難；4.進行組合家具組裝時，最常遇到的問題依序是接合處密合度差、不易組裝、材質差、組裝圖不易看懂和缺乏組裝用特殊工具；5.購買組合家具的主要目的依序是：選購多樣化、節省開銷、對於DIY有興趣和創造自我風格；經因素分析、集群分析、鑑別分析後可將消費者分成三種類型分別為；休閒型、創意型和顧家型。

關鍵字

問卷 ； 組合家具 ； 因素分析 ； 集群分析 ； 鑑別分析

並列摘要

The RTA furniture is one of the important products in the market. Increasing sale is due to people's the multiple form life and the changed consuming habit. The main purpose of this study is to understand (by using the questionnaire) the viewpoint of RTA, the purchasing considerations, the principal goals and the assembling problems about the residents in I-Lan county. The analyzed results are shown in following points: 1.Books or magazines, shopping malls and televisions are the main source of information of the RTA. 2. Materials, prices and instructions of functions are the major considerations when purchasing the RTA. 3.Only 7% consumers think it is difficult when assemble the RTA. 4.Large clearances in the joint, assembling difficulties, bad materials, unclear the understanding assembly drawing and lack of assembly tools are usual appearance when assemble the RTA. 5.Saving, variety, creating themselves style and interest in DIY are the principal goals when they purchase the RTA. Three kind of consumers, divided by Factor Analysis, Cluster Analysis and Discriminant Analysis, are consist of leisure, creativity, house-proud.

並列關鍵字

Questionnaire ； RTA ； Factor Analysis ； Cluster Analysis ； Discriminant Analysis