扯鈴運動發展概況

近期由於網路興盛造成全球化效應，而各項傳統地方民俗項目，原本僅侷限於各地之傳統活動之中，但由於全球化之傳播，使得傳統地方文化快速流傳，各地之愛好者透過網路互通訊息，使得我國原有之民俗體育已不再只是傳統民俗活動，而是一項項的國際傳統體育項目。扯鈴（大陸俗稱空竹，外文通稱Diabolo）由於技巧變化豐富，常在世界各地的業餘雜耍比賽及馬戲雜技比賽中出現，國際業餘雜耍比賽亦將扯鈴列為其中一項競賽項目，在職業雜技或馬戲大賽中，也常有演員以扯鈴為演出比賽的項目。顯示出此項傳統民俗體育運動項目的國際化發展。在國際發展越來越蓬勃的情形下，以往被我國人視之為傳統民俗體育項目已經悄悄改變。因此，本文藉由如何在與國際接軌情形下又不失去原本傳統風貌的前提下，探討扯鈴運動在未來發展的趨勢與困境，並提出具體建議，希望提供相關從業人員在推廣研究上之參考。

關鍵字

空竹；民俗體育；雜耍；雜技

並列摘要

Due to the globalization of the rapid internet development in recent years, traditional folk sports which used to be largely confined to local-based traditional activities have spread rapidly via the worldwide Internet. As a result, Taiwanese folk sports are no longer regarded solely as traditional folk activities. Instead, they are deemed as international traditional sports. The diablos (generally called Kung Chu in China and referred to as diablos in English) involves a great number of tricks so it often appears in acrobatic circus competitions around the world. It is also listed as a competition item in international amateur juggling competitions. It is quite often that actors perform diablos in professional juggling or circus competitions, which demonstrates the internationalization development of this traditional folk sport. With this robust internationalization, the diablos, generally regarded by Taiwanese people as a traditional folk sport, has experienced a silent change. Therefore, this research attempts to examine the trend and challenge of the future development of diablos in Taiwan, based on the alignment with its internationalization and preservation of its traditional style. Specific suggestions are offered as references for persons interested in the future marketing researches.