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旅外球員的回流對中華職棒的影響

The Influence of Talent Baseball Players Overseas Returned on Chinese Professional Baseball League

摘要


近年來,球迷進場看中華職棒比賽的意願不足,主因除了職棒球員涉嫌打假球的外部因素外,其中有一個很大的原因在於優秀球員的外流,因為明星球員是吸引球迷進場觀看球賽的一個重要因素。但是這幾年來其實也有許多優秀的球員回國投效中華職棒,這其實是職業棒球發展的一個良好契機,但球迷進場看球的人數並沒有顯著的增加。本文以旅外球員的回流後的成績表現、球員身價、媒體報導與知名度等面向來探討這些球員對於中華職棒的影響。

並列摘要


In recent years, the gambling scandal of Chinese Professional Baseball League (CPBL) has severely decreased baseball fans' willingness to go to the stadium for watching the baseball games. Moreover, the departure of the excellent famous players was another major reason for losing baseball fans. In fact, many good players have come back to CPBL in recent years which shall be beneficial for the development of professional baseball. However, there was no significant increase in the numbers of people who went into the field watching baseball games. This article focused on players who returned from overseas and discussed the influences they made on CPBL from different aspects including players' performance, players' value, media coverage, and reputation.

參考文獻


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被引用紀錄


黃鴻鈞、林顯丞、吳忠政(2019)。運動明星對臺灣企業排球聯賽發展之效應大專體育(148),1-14。https://doi.org/10.6162/SRR.201903_148.0001

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