A New Model of Competitive, Synchronous Information Dissemination in Social Networks

Li Liu ； Yuan Lu ； Yuan-Zhuo Wang ； Jian-Ye Yu

《淡江理工學刊》 20卷1期 (2017/03) Pp. 131-140

https://doi.org/10.6180/jase.2017.20.1.15

摘要

Information competes with each other as it disseminates over the social networks, and the factors that influence the synchronous spread have been attracting the academic interest. In this paper, a framework of social evolutionary games is used to investigate the evolution process of the information spreading through social networks, which a coevolutionary mechanism is adopted by individuals who aim to improve not only their short-term utility, but also their own long-term reputation affected by the information accepted. Meanwhile the strategy of coordination game is used to describe the behavior of competition in the information diffusion. Several simulations are performed by the proposed model to analyze the factors that influence the synchronous spread of the competitive information. Simulation results indicate that the individual's reputation plays a certain role in the dissemination of information. And thereafter, we observe how the competitive information dissemination predicted by our model works in a real scenario.

關鍵字

Social Network ； Information Dissemination ； Evolutionary Game ； Coordination Game