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並列摘要
Knowing what the client wants is the key factor to success in any type of business. News media, government agencies and political candidates need to know what the public thinks. Associations need to know what their members want. Large companies need to measure the attitudes of their employees. The best way to find this information is to conduct a survey. This chapter is intended primarily for those who are new to survey research. It discusses options and provides suggestions on how to design and conduct a successful survey project. It does not provide instruction on using specific parts of The Survey System, although it mentions parts of the program that can help you with certain tasks.
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延伸閱讀
- Guan, Z. C., & Zhang, J. Y. (2012). Analysis on Low Response Rate of the Successive Survey. 管理科學與統計決策, 9(2), 26-33. https://doi.org/10.6704/JMSSD.2012.9.2.26
- 陳旭峰（2012）。New Design and Implementation of a Digital Squarer〔碩士論文，元智大學〕。華藝線上圖書館。https://doi.org/10.6838/YZU.2012.00273
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