從舊建築再利用看老字號旅店的文化創新體驗－以台南佳佳西市場為例

Experiencing the Culture Innovation through the Reuse of the Old Brand Hotel-The Case of the Jia Jia West Market in Tainan

蘇鴻昌(Hung-Chang Su)

《設計學研究》 14卷S期 (2011/06) Pp. 237-256

https://doi.org/10.30105/JDS.201106.0015

摘要

自1980年代由學界引入台灣舊建築再利用的觀念，仿效歐美將老屋活化變更其機能設備，使空間符合當代使用所需，力求建築歷史風貌永序保留，亦維持著各時代的建築美學之遺存。本文建築物的前身爲「佳佳大飯店」曾經是全台灣第一位女性建築師－王秀蓮小姐當時所設計的豪華指標性飯店，於1970年建造完成，迄今已有四十多年的歷史，當時在台南是極爲重要的盛事，那時經濟蓬勃達官貴人雲集。今日隨著大菜市、中正路和海安路商圈的沒落，許多新型態的飯店紛紛進駐台南市，面對衝擊的佳佳大飯店也只能黯然地淡出市場。本研究報告以昔日舊建築永續發展再利用的觀念，透過當地周邊環境的地景原貌所組合而成，結合傳統過去的歷史文化記憶，探討如何導入產業的「文化創意」與「創新體驗」之設計策略，掌握台南府城在地既有重要的元素，強化「文化特質」、「環保信念」和「生活藝術」相互交疊的場域，發揮一個空間、一個文化、一個主題特色的優勢，藉由情境式體驗設計的創意構思，提高服務深度來吸引消費者注意，以感動每一位住宿造訪的旅人，並深植過往顧客的記憶。

關鍵字

舊建築再利用 ； 永續發展 ； 文化創意產業 ； 創新體驗

並列摘要

Taiwan's academia introduced the idea of reusing old buildings since 1980s, which is activating the old house and changing its function for making it meet the needs nowadays. In the one hand, the idea keeps old buildings' historic looks, in the other hand, it retains architectural aesthetics in several generations. In this case, the building was ”Jia Jia Grand Hotel” which is designed by the first female architect in Taiwan-Miss Wang Siou-lian and completed in 1970, more than forty years so far. At that time, it was an extremely important event in Tainan, lots of celebrities gathered to celebrate it. Following the recession of Large food market, Chungcheng road, and Haian road commercial district, many modren hotels have precensed in Tainan city that made Jia Jia Grand Hotel withdraw the market sadly. This study is based on reusing and developing the old buildings, combining traditional histoy and cultural memory of the past to explore how to lead ”cultural creativity” and ”innovation experience” of industry in design strategy. It contains local vital elements and strengthening the ”cultural characteristics”, ”green faith” and ”living art” fields to play the space, the culture, the theme unique advantages, through situational experiences designed by creative ideas to improve the depth of service to attract the attention of consumers who will visit and stay, and deeply root in the memory of these people.

並列關鍵字

reuse of old buildings ； sustainable development ； cultural and creativity industry ； innovation Experience