本文旨在探討SARS疫情在台灣爆發期間,民眾健康資訊行為特色及資訊行為相關議題,期望實證研究結果,提供資訊服務人員了解民眾更多資訊行為的面向,並將此認識融於提供的資訊服務中。本研究屬於探索性研究,旨在深化對現象了解,而非取得通論性結果,因此,以台北市民為對象,深度訪談十六人,男女性各八人,年齡分布在二十歲至六十二歲間,分屬不同的行業。訪談結果顯示,民眾獲得SARS主要的資訊管道是電視;在SARS訊息的接收與傳遞方面特徵有:快速高頻且主動的接收與傳播、傳播方式以人際傳播為主,但工具取代了面對面傳播、擔心訊息的正確性等;就防疫措施而言,部分受訪者採用民俗療法;民眾期待政府提供SARS相關資訊,但卻無法由政府單位發布的訊息中獲得滿足;研究中也發現資訊分享和資訊忽略等現象。
The purpose of this study is to investigate the information behaviors of citizens during the periods of SARS spreading in Taiwan. This study is exploratory in nature, and the naturalistic inquiry approach was applied. Sixteen persons, aged from 20 to 62 years old, were interviewed in order to understand their primary information channels of obtaining SARS information, the characteristics of information communication, the methods of infection, the attitudes toward SARS news, and the influence of SARS to life. The findings show that most participants obtained SARS information from televisions. SARS became the major topic of chatting between people, but telephone communication replaced face to face communication. Part of interviewers applied folk medicine to guard against SARS. Participants dissatisfied that governments did not announce much more authoritative information. The results also found participants' information sharing and information avoidance behaviors.