藍海策略模式活化學校創新經營

周玉霜

《學校行政》 46期 (2006/11) Pp. 220-232

https://doi.org/10.6423/HHHC.200611.0220

摘要

近年來，由於我國整體社會、政治及經濟環境的變遷，教育組織也產生了若干的變革。隨著知識經濟時代的腳步，世界各國也都積極推動教育革新或創造力的培育，目前台灣的中小學也逐漸面臨到教育市場的競爭，本文擬從「藍海策略」一書中的精神、基本行動策略模式等思維向度，經由學校創新經營之意涵而論學校創新經營，並從藍海策略的成功策略模式型塑學校創新藍圖和願景，提出活化學校創新經營策略，企盼在教育的場域中，奠基全體學校成員人人都能建構一個心中的藍海策略，唯有團體共識、團隊合作，經由不斷的創新，學校教育才能獲得持續性的改善和品質的提昇。

關鍵字

藍海策略模式 ； 創新經營 ； 學校創新經營

並列摘要

In these few years, due to changes of social, political and economic environments in the whole country, there are some reforms on our educational organizations.
Along with the trend of knowledge economics, lots of countries around the world start to improve their education or to develop students' creativity. Nowadays, Taiwan's elementary and high schools also face a challenge to competition of the educational market. Based on the theory from the book ”Blue Ocean Strategy” and the basic action strategy model, the study will discuss how to manage a school in creative ways. Moreover, to produce creative blueprints and visions for schools from the successful model of Blue Ocean Strategy, the study will provide creative strategies about school management. The study aims at helping school staff build their own blue ocean strategy in the educational field. Only on cooperation, creativity and consensus of the whole staff, our school education will be able to make great progress and improve our educational quality.

並列關鍵字

the model of Blue Ocean Strategy ； creative management ； creative management in schools

參考文獻

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黃秀媛譯(2005)。藍海策略。台北:天下遠見文化。

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吳思華、金誠、Kim, w.chan 著、應小端譯(2002)。創新。台北:天下遠見。