國民中小學校長推動公共關係之研究―以花蓮縣為例

Research on the School Public Relations Promoted by Principals in Elementary and Junior High School: Example of Hualien County

范熾文(Chi-Win Fun) ； 邱文貴(Wen-Kuei Chou)

《學校行政》 56期 (2008/07) Pp. 124-139

https://doi.org/10.6423/HHHC.200807.0124

摘要

本研究旨在分析國民中小校長推動學校公共關係的現況與相關問題。本研究採取訪談法，透過訪談了解花蓮縣國民中小學校長對學校公共關係的主要對象認知、扮演角色與影響因素等。
本研究結論如下：(1)學校公共關係分為內部與外部兩個面向；(2)校長扮演多元角色以推動公共關係；(3)個人影響因素包含：人際關係、年資長短與經驗；(4)組織影響因素包含：學校組織權力、學校教師會與教評會之運作、校長遴選制度、利益團體。
最後根據研究結論，提出具體建議，以供教育行政當局與國民中小學學校發展公共關係之參考。

關鍵字

國民中小學 ； 校長 ； 公共關係

並列摘要

The purpose of this study was to explore the current situation of principals' public relations about the elementary and junior high schools. The study employed interview survey. By interviewing ten principals in elementary and junior high schools, the cognition, role, the influencing factors of public relations were understood.
Conclusions were made as followings:
1. The school public relation divides into internal public relation and external public relations.
2. Principal acts as the diverse role to implement school public relation.
3. The influencing factors of individual include: human relation, tenure and age.
4. The influencing factors of organization include: organizational power, school teacher association, committee of teacher selection and evaluation, principals' selection, and interest groups.
According to the above conclusions, some suggestions were proposed for principals in elementary, junior high schools and the bureaus of education.

並列關鍵字

elementary and junior high school ； principal ； public relation

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