中小企業採用網路科技之比較：創新擴散通用模式的整合觀點

A Comparison of Adopting Network Technologies in SMEs: An Integrated Perspective of IDT General Model

江志卿(Chih-Ching Chiang) ； 黃興進(Hsin-Ginn Hwang) ； 嚴紀中(David C Yen)

《資訊管理學報》 12卷2期 (2005/04) Pp. 103-139

https://doi.org/10.6382/JIM.200504.0103

摘要

創新科技如何為組織所採用，歷久以來便是學術界以及實務界關注的焦點，傳統的研究大多以創新擴散理論為基礎，配合組織情境與外在環境作為研究主體。然而，隨著知識管理、網路學習以及電子商務等新興科技應用的成熟與普及，不僅帶給中小企業實現資訊化的契機，也影響資訊科技的採用思維。中小企業的相關研究是電子商務的重要議題，而電子資料交換(Electronic Data Interchange, EDI)更扮演舉足輕重角色。本研究納入組織經驗、組織策略以及知覺風險等觀點，提出一個植基於創新擴散理論通用模式的中小企業採用網際網路EDI的整合觀點，並與傳統EDI進行比較。研究結果顯示整合模式觀點能提供較高的模式配適度與解釋能力，並且知覺風險、組織經驗以及組織策略均顯著影響企業採用創新科技決策。

關鍵字

創新擴散理論 ； 組織經驗 ； 組織策略 ； 知覺風險 ； 網際網路EDI

並列摘要

The wide adoption of innovation technologies is important for research and practice. Previous studies focused mainly on so-called Innovation Diffusion Theory (IDT) general model; match up organizational context and environment context. With the maturity and advance of knowledge management as well as e-learning and electronic commerce applications, not only bring the opportunities of computerization, but also affect the decision criteria of adopting information technologies. As a result, Small-Medium Enterprises (SMEs) research has become an important topic within electronic commerce, especially for electronic data interchange (EDI) adoption decisions. By adding constructs of organizational learning, as well as strategies and perceived risk, this study proposes a unified view of SMEs Internet EDI adoption model that is based on the IDT general model, and compared to traditional EDI. Eleven prediction variables are tested using logistic regression and discriminant analysis, and found to be significant in distinguishing Internet EDI adopter firms from traditional EDI firms. The results suggest that the model of unified view using the IDT general framework is a useful approach for examining factors affecting the adoption decision. Moreover, perceived risk, organizational experience and organizational strategy are significant factors affecting the adoption decision of innovation technologies. Implications of the findings and future research areas are discussed.

並列關鍵字

Innovation Diffusion Theory ； organizational experience ； organizational strategy ； perceived risk ； Internet EDI

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