Social Acceptance and Information Privacy Concerns on Self-Disclosure: Do Privacy-Rule Criteria Matter?

隱私標準重要嗎？從社會接受與隱私顧慮探討社群媒體的自我披露

蔡家安(Jacob Chia-An Tsai)

《資訊管理學報》 29卷3期 (2022/07) Pp. 223-252

摘要

Self-disclosure is an emergent issue faced by social network sites (SNSs) providers and online business owners. Although users may initially struggle with the idea of privacy loss if they decide to make their decisions of self-disclosure on SNSs, many of them eventually behave contrarily by revealing private information in exchange for social acceptance. Drawing upon the theory of communication privacy management, the present study develops a research model grounded in social acceptance and privacy-rule criteria to further examine self-disclosure. Based on the results, the three-way interaction among social acceptance, privacy-rule criteria and information privacy extends our current understanding of how privacy paradox can possibly function in making self-disclosure decisions.

關鍵字

Social acceptance ； Privacy ； Self-disclosure ； Social media ； Communication privacy management

並列摘要

自我披露是現今社群媒體經營者跟社群商務所需要面對的重要課題。社群媒體使用者在披露個人資訊的過程中發展出對隱私洩露的考量，但卻又常常自相矛盾的揭露個人資訊來獲得個人在社群媒體上的社會接受度。透過社群媒體上與社交圈互動是現今主流趨勢之一，但使用者如何平衡社交圈上的互動、社會接受度與隱私考量來決定自我披露的程度尚未得到充分的解釋。本研究根據傳播隱私管理理論，從社會接受與隱私的標準觀點切入，來解釋社群媒體上的自我揭露。透過社會接受、隱私的標準與隱私洩露考量之間的三向互動模型，擴展隱私悖論如何在自我披露決策中的運作。

並列關鍵字

社會接受度 ； 隱私 ； 自我披露 ； 社群媒體 ； 傳播隱私管理

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