視覺傳達設計學習者發揮想像的內在因素探索與驗證

想像是創造思考的重要基礎，亦是設計能不斷創新的原動力。本研究探討促發視覺傳達設計領域學生想像的學習心理因素，及其在不同設計階段的影響差異。本研究運用探索性與驗證性因素分析，先萃取後驗證六個主要影響視覺傳達設計者發揮想像的內在因素；其次，將視覺傳達設計歷程區分為問題定義與設計分析、概念設計與草圖製作、成像與溝通等三個階段，逐一討論六個內在因素於不同視覺傳達設計階段，對想像促發的影響。結果發現「正向情緒」與「壓力挑戰」因素在設計起始階段對想像的促發影響最鉅，同時，以第一階段的影響最為明顯，而對第三階段的影響較弱。研究總結建議，未來可進行跨領域分析，並可進一步結合內在心理與外在環境因素整合探究，則將能更洞悉卓越設計者的創意來源，及其想像力開展的歷程。

關鍵字

促發想像；學習心理；視覺傳達設計

並列摘要

Imagination is the foundation for cultivating creative thinking; thus, it is the driving force of innovation in design. The aims of this study were to determine which psychological factors can stimulate the learner's imagination in the field of visual communication design, and explore how these factors stimulate imagination in different design phases. Based on the results of exploratory and confirmatory factor analyses, the study revealed that six psychological factors have an influence on stimulating imagination. In addition, this study divided the design process into three phases to explore the different effect of these six psychological factors in distinct phases. The three phases are (1) problem definition and design analysis, (2) concept design and sketching, and (3) production and communication. The results indicated that positive emotion and stress/challenge factors have a profound influence on stimulating imagination at the first design phase, with gradually diminishing influence throughout the design processes. In order to explore how outstanding designers present their creativity and process of imagination development, this study suggested that further research could focus on cross-field analyzing and conducting integrated explorations regarding the effects of psychological factors with external environmental factors on imagination stimulation.