Export Performance and Global Competitive Positioning: The Influence of Host-Country Consumer Confidence and Purchasing Power

產業出口績效與全球競爭定位：地主國消費者信心與購買能力影響之研究

任立中(Li-Chung Jen) ； 王仕茹(Shih-Ju Wang) ； 吳昭榮(Jau-Rung Wu)

《台灣管理學刊》 2卷1期 (2002/08) Pp. 53-68

https://doi.org/10.6295/TAMJ.2002.0201.03

摘要

長期以來在探討出口績效影響因素時，不論是就國際貿易理論或國際企業理論，多從國家或廠商的供給面觀點出發，而忽略了影響出口績效的另一個重要的驅動力－海外市場的需求面因素。而就實證而言，所研究的對象多為廠商及區域，跨產業及跨國際間的比較則付之闕如。本研究結合縱斷面與橫斷面的資料，以1989年到1999年間台灣十大重要出口產業與十個主要對美出口國的出口資料，利用SUR模式(Seemingly Unrelated Regression Model)來發掘地主國消費者信心與購買能力兩種市場需求面因素對出口績效的影響。除此之外，本研究也首次進行跨國性的出口績效研究，比較消費者信心與購買能力對同一產業之各國出口績效的影響力有何差異，藉以了解各國同一產業在地主國的國際競爭態勢，從而提升對我國產業在全球競爭定位上的了解和掌握。研究發現地主國消費者信心與購買能力確實會影響出口績效，但是其影響程度會因產業別與國家別而異。

關鍵字

消費者信心 ； 出口績效 ； 全球競爭定位

並列摘要

This research takes on the demand-side perspective to investigate how it influences export performance and thereby fills the incompleteness of international business and trade theories where only supply-side factors have been emphasized. The empirical study uses panel data for 10 industries and 10 countries over the period 1989-1999 to explore the impact of two demand-driven variables of the host country, namely consumer confidence and purchasing power. The results indicate that demand-driven variables indeed have significant influence on export performance, and the extent of influence varies across industries and countries.

並列關鍵字

consumer confidence ； export performance ； global competitive positioning

參考文獻

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