初探中國大陸新聞傳播研究的回顧與展望

中國大陸自從1978年12月起實施「改革開放政策」後，中國大陸的傳媒從事商業化發展，也成為研究者逐漸感到興趣的研究命題。本文透過文獻探討法、深度訪談，佐以部份量化資料，檢視目前在中國本土、台灣、香港、以及其他海外地區，從事中國大陸傳播研究的學術社群及其成果，企圖勾勒出目前中國大陸傳播研究的大圖像，並且展望未來研究可發展的新趨勢。基於研究命題範圍牽涉甚廣，本文為一初探性研究，期望為此領域做一階段性紀錄。研究發現，目前中國大陸新聞傳播研究的社群，除了在中國大陸本土外，分佈在境外的香港、澳門、台灣與海外華人學術圈。研究的主題，目前集中在「新聞學與新聞媒體」、「廣播、電視與電影」，而「新傳播科技」與「媒介管理與媒體經濟」，則逐漸受到重視。研究建議，中國大陸新聞傳播研究的本土學術研究水準，仍有待提升水準，透過建立相關學術社群，發展境內外學者合作研究，不失為一好方法。至於展望未來研究方向，運用新的理論與開發新研究領域，是研究者可努力的方向。

關鍵字

中國大陸新聞傳播研究；媒介經營管理；新傳播科技；學術社群

並列摘要

Since the implementation of ”the reform and opening up policy” from December 1978, the commercialization development of the mainland Chinese media has drawn attentions to the academic researchers. This article tried to review the researches that have been done by the academic community within the mainland Chinese and also around the Greater China Area. This study employed the multiple methods, which were the literature review, in-depth interviews, and the secondary data analysis, aimed to picture and outlook at the Journalism and Mass Communication Research of mainland China. Due to the wide scope nature of the research topic, this paper is a preliminary one. The research findings are: the academic community of mainland Chinese Journalism and mass communication research located in mainland China, Hong Kong, Macao, Taiwan, and overseas Chinese. And, the research themes focused on ”Journalism and the news media”, ”broadcasting”, ”new communications technology”, and ”media management and media economy. Finally, this study found the needs of enhancing the domestic research level in mainland China, and proposed to come up the cooperative researches with overseas researches. Furthermore, the study encourages the future researchers to apply the new theory and develops new research fields in mainland Chinese studies.