The invention and innovation of the application program (APP) have a major impact and change on human life. Augmented Reality Technology has developed a cellphone game "Pokémon GO" that motivates game players to go outdoors and get a new game experience. This paper uses the data collection from Taiwanese game players to understand the effects of Pokémon GO game players' game motivation, network community information sharing behaviors and game experience on the game satisfaction, and also to verify the existence of the Pikachu effect. The results of the study show that variables such as age, gender, education level, and occupation all have significant differences in game motivation, network community information sharing behaviors, and game experience. Players' role playing differences, education level and stratified age are significant differences in game satisfaction. The research shows that Pikachu effect of players is established.