This research explore into the customer demand satisfaction, customer value satisfaction and the customer loyalty, as well as the marketing strategy of medical aesthetic services that based on customer relationship management. Taken the samples of medical aesthetic services at own's expense from a public hospital in central Taiwan, this research performed a cross sectional study. Test result shown that the average scores were 4 points or more at a five-point scale in both satisfaction and agreement measurements. The association is positive between the customer demand satisfaction, the customer value satisfaction, and the customer loyalty. The current research also found that age, occupation, monthly income, and visiting frequency of a customer will affect loyalty. This research concludes and suggests the medical aesthetic services may employ the concept of customer relationship to concurrently satisfy the customers' demand and value, to promote customer loyalty and accordingly improve service quality as well as revenue.