電影欣賞、期待、娛樂之於電影多規格之初探

Movie appreciation, expectation, and entertainment multiformat Preliminary

潘湘芸 ； 張永珩

《圖文傳播藝術學報》 2020 (2020/04) Pp. 177-185

摘要

本研究旨在瞭解當今台灣電影觀眾對選擇多規格電影設備的偏好，探討台灣電影觀眾對於選擇一部電影的影響原因，另外探究有關於電影周邊商品的購買意願情形。本研究採用問卷調查法，以電影觀眾為研究對象，研究上可分為「電影欣賞、電影期待、電影娛樂、電影規格」四構面，透過網路問卷共蒐集有效樣本205份，研究結果如下：（一）電影規格與電影後續體驗選擇有明顯相關（二）外在因素在大多數情況下並不影響電影規格的選擇。

關鍵字

電影movie ； 多規格multi-standard ； 電影欣賞movie appreciation

並列摘要

The purpose of this study is to understand the preferences of today's Taiwanese moviegoers for choosing multi-spec movie equipment, to explore the reasons for Taiwanese moviegoers' influence on choosing a movie, and to explore the purchase intentions of movie peripheral goods. This study uses questionnaire survey methods, and takes film audiences as the research object. The research can be divided into four aspects: ＂movie appreciation, movie expectation, movie entertainment, and movie specifications.＂ A total of 205 valid samples were collected through online questionnaires. The results of the study are as follows: (1) there is a clear correlation between the movie specifications and the choice of subsequent experience of the movie (2) external factors do not affect the choice of movie specifications in most cases.