加密藝術與非同質化代幣交易之探討

Discussion on Crypto Art and Non-Fungible Token Trading

曾廣聞

《圖文傳播藝術學報》 2022 (2022/04) Pp. 116-127

摘要

研究加密藝術成為全球備受矚目的焦點，儘管實體藝術拍賣銷量下跌，網路銷售卻快速增長，新興的數位藝術創作更在藝術界掀起潮流。本研究以全亞洲第一個聯名NFT系列作品《CHAOS+》為例，並以Rogers之創新擴散理論建立研究架構，探討消費者對於非同質化代幣交易方式接受度，期望能作為加密藝術市場中消費者交易偏好的參考依循。本研究主要以20－60歲民眾為研究對象，結果顯示相對優勢、相容性、複雜性、可觀察性、可試驗性均顯著影響接受態度，且接受態度是影響受測者對於接受意圖之最重要關鍵因素。期盼此研究可助於加密藝術領域快速發展，以提高民眾使用非同質化代幣之接受度。

關鍵字

非同質化代幣 ； 加密藝術 ； 創新擴散理論

並列摘要

Crypto Art has become the focus of global attention, and emerging digital art creations have set off a trend in the art world. This research is cooperate with ＂CHAOS+＂ in Asia as an example, and establishes a research framework based on Rogers' innovation diffusion theory. Explore consumers' acceptance of non-fungible token trading methods through innovative attributes and hope to serve as a reference for consumers' trading preferences in the market of Crypto Art. This study showed that attributes such as relative advantage, compatibility, observability, and testability all significantly affect the acceptance of attitudes. According to the results, the attribute of acceptance attitude is the most important factor affecting the acceptance intention of NFT. It's hoped that this research can contribute to the rapid development of the field of Crypto Art to improve the acceptance of the public to use NFT.

並列關鍵字

Non-fungible tokens ； Crypto art ； Innovation diffusion theory