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- OpenAccess
A Growing Self-Organizing Neural Network for Lifestyle Segmentation
並列摘要
Lifestyles can be used to explain existent and to anticipate future consumer behavior, both in a geographical and a temporal context. Basing market segmentations on consumer lifestyles enables the development of purposeful advertising strategies and the design of new products meeting future demands. The present paper introduces a new growing self-organizing neural network which identifies lifestyles, or rather consumer types, in survey data largely autonomously. Before applying the algorithm to real marketing data we are going to demonstrate its general performance and adaptability by means of synthetic 2D data featuring distinct heterogeneity with respect to the arrangement of the individual data points.
被引用紀錄
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陳靜嫺（2006）。半導體奈米材料在微腔體系內之發光性質研究〔碩士論文，國立清華大學〕。華藝線上圖書館。https://doi.org/10.6843/NTHU.2006.00189
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鄭暖萍（2010）。科技大學實施雙師制度之個案研究〔碩士論文，國立臺北科技大學〕。華藝線上圖書館。https://doi.org/10.6841/NTUT.2010.00566
延伸閱讀
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- 林庭宇（2019）。A Study of Deep Neural Network for Person Interaction Discovery〔碩士論文，國立臺灣大學〕。華藝線上圖書館。https://doi.org/10.6342/NTU201901569
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