兩岸文化治理之比較分析－推動文化創意產業政策觀點

The Comparative Analysis of Cultural Governance between Both Sides of the Taiwan Strait-From the Viewpoint of Promoting Cultural Creative Industrial Policy

鄭美華(Mei-Hua Cheng)

《通識研究集刊》 13期 (2008/06) Pp. 101-130

https://doi.org/10.6488/JCGE.200806.0101

摘要

聯合國教科文組織(UNESCO)定義文化創意產業為：「結合創造、生產與商品化等方式，運用本質是無形的文化內容，內容基本上受著作權保障，形式上包含物質的商品或非物質的服務」。
中華人民共和國界定「文化創意產業」的範疇為：新聞、出版及版權服務、廣播電視及電影、文化藝術、網路文化、文化休閑娛樂、文化產品代理或通路、文化用品設備生產、文化用品設備銷售等九類，各省市之產業類別，採因地制宜。經三十年的改革開放，文化產業迅速崛起，經濟大幅增長，是中華人民共和國改革開放的重要成果。
台灣的「文化創意產業」分：視覺藝術、音樂及表演藝術、工藝、設計產業、出版、電視與廣播、電影、廣告、文化展演設施、數位休閒娛樂、設計時尚、建築設計和創意生活產業等十三類。依據挑戰「二00八－國家發展重點計畫(2002-2007)」由經濟部、文建會、教育部與新聞局負責推動，帶動產業鏈提升產業價值。
本研究透過國內外文獻蒐集，進行次級資料分析，探討文化創意產業政策的主體－政策之規劃、執行與評估，以及政策的客體，即服務對象－產業的經營和發展，進行兩岸文化治理之比較研究。

關鍵字

文化創意產業 ； 文化政策 ； 文化治理 ； 創意文化園區

並列摘要

The United Nations Educational, Scientific and Cultural Organization (UNESCO) defines the cultural creative industries as those industries which produce tangible or intangible artistic and creative outputs, and which have a potential for wealth creation and income generation through the exploitation of cultural assets and production of knowledge-based goods and services by.
The People's Republic of China defines the domain of the cultural creative industries as journalism, the service of publishing and copyright, television and radio, the films, cultural arts, network culture, cultural leisure and entertainment, cultural product agent, the manufacture and marketing of cultural equipment, and it takes the categories to suit local circumstances. With the reforms and innovations for 30 years, cultural creative industries have risen abruptly, and the economy has increased substantially, which have been the important achievement of the People’s Republic of China.
In Taiwan, the cultural industries, including advertising, architecture, crafts, designer furniture, fashion clothing, film, video and other audiovisual production, graphic design, educational and leisure software, live and recorded music, performing arts and entertainment, television, radio and internet broadcasting, visual arts and antiques, and writing and publishing are all belong to the cultural creative industrial fields. According to the ”Challenge 2008-National Development Plan (2002-2007),” which has been implemented by the Ministry of Economic Affairs, Ministry of Council for Cultural Affairs, Ministry of Education, and Government Information Office in central government, it has been promoted the property chain and to increase the values of industries.
The research intends to proceed the comparative studies to find the feasible projects for the plan, implementation and evaluation, and the industry management and development of the policies, through documentary analysis and field study in cultural governance between both sides of the Taiwan Strait.

並列關鍵字

cultural creative industry ； cultural policy ； cultural governance ； creative cultural park