科教活動之顧客認知價值與學習滿意度之研究

The Study on Customer's Cognitive Value and Learning Satisfaction of Technology Education Activities

李曄淳(Yeh-Chun Lee) ； 楊翰宗(Han-Chung Yang)

《科技博物》 16卷1期 (2012/03) Pp. 111-144

https://doi.org/10.6432/TMR.201203.0112

摘要

研究顯示國立科學工藝博物館（以下簡稱工博館）所舉辦的科技創作活動確實有效提升學生的科技概念。然而，在工博館中卻普遍存在著辦理活動的人員不了解舉辦活動實際意涵為何的現象（翁駿德，2007）。在科學博物館實際從事教育工作的人，其教育理念、科學知識及博物館學概念，以及教室氣氛良好與否皆會影響學員的學習成效以及對活動優劣的認知，進而影響到學員對整體活動的滿意評價。因此，本研究目的在：探討工博館所舉辦的科教活動中，授課教師教學態度和學習空間情境對建立學員認知價值的影響，另外，進一步探討科教活動所形成的顧客認知價值對學習滿意度影響，最後，探討顧客認知價值之中介效果。研究結果發現，科教活動教師教學態度對學員認知價值與學習滿意度皆有正向顯著的影響，顧客認知價值之中介效果確實存在，但是課程舉辦場所的學習情境對學員認知價值與學習滿意度無顯著影響。期待本研究結果可提供工博館進行評估科教活動任課教師適合度的參考依據，並建議工博館可藉由提升顧客認知價值與學習滿意度，來鞏固舊有客源並開發新客源，以發揮更大輔助正規學校教學與社會教育功能。

關鍵字

科教活動 ； 教學態度 ； 學習情境 ； 顧客認知價值 ； 學習滿意度

並列摘要

One study ever showed that technology creative activities offered by the National Science and Technology Museum (NSTM) indeed increase students' understanding of technology concept. However, the planners of these technology related activities in NSTM usually do not understand the real meaning of these activities (Weng，2007). In a technology museum the education idea, technological knowledge and museum concept of its activity lecturers are as important as the classroom atmosphere influence students' learning, their cognition of activities and their satisfaction with the activities. The purposes of this study are to research the impact of lecturers' teaching attitude and the learning situation on the establishment of students' cognition value and to examine the impact of customer's cognition value on learning satisfaction. Finally, this study researches the intermediate effect. This study also found that a lecturer's teaching attitude of technology activity can positively influence the cognition value and learning satisfaction of his or her students. The intermediate effect of customer cognition value indeed exists. Meanwhile, the learning atmosphere of teaching places does not significantly influence students' cognition value and learning satisfaction. The study hopes to offer NSTM a new way to evaluate activity lecturers. Besides, this study suggests that NSTM can maintain current students and attract new students by promoting customer cognition value and learning satisfaction in order to bring more functions of assisting schools' teaching and society education.

並列關鍵字

technology activity ； teaching attitude ； learning atmosphere ； customer cognition value ； learning satisfaction

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