邁向公廣集團：數位時代我國特定族群專屬電視頻道之法制研議

Toward a Public Broadcasting Group: Legislative Suggestions for Hakka and Indigenous TV in the Digital Age

陳彥龍(Yann-Long Chen) ； 劉幼琍(Yu-Li Liu)

《中華傳播學刊》 10期 (2006/12) Pp. 109-153

https://doi.org/10.6195/cjcr.2006.10.05

摘要

我國客家、原住民專屬電視頻道先後於2003及2005年7月開播。製播方式是由客家委員會、原住民族委員會編列預算委外製作。這種製播模式，恰與黨政軍退出媒體的改革理念相悖，人才經驗亦無法累積。本文藉國外文獻與經驗、國內訪談、法律分析，評估數位時代客家電視與原住民電視發展的最佳模式。本文建議將客家電視與原住民電視納入台灣公共廣播電視集團，並由其主導營運，是未來發展的最適模式。文末提出四點政策建議，包括全國涵蓋率、提供營運資金、合乎法律規定、維護族群主體性，以作為未來修法的主要依據。

關鍵字

台灣公共廣播電視集團 ； 客家電視 ； 原住民電視 ； 數位電視

並列摘要

Hakka TV and Indigenous TV were established in 2003 and 2005 respectively and are sponsored by The Council for Hakka Affairs and The Council of Indigenous Peoples. Originally, both government councils outsourced TV stations to produce programs for the two ethnic TV channels; and, each channel was managed jointly by the relevant council and outsourced TV stations. However, this kind of government interference was against the principle of political parties, the government and the military withdrawing their shares from the electronic media. Methods employed by this paper include literature review, in-depth interview, and primary document analysis. It concludes that Hakka TV and Indigenous TV should be included in Taiwan Broadcasting System (TBS) and managed by the Taiwan Public Television Service Foundation on the condition that TBS ensure that these two ethnic TV channels maintain their ethnic autonomy.

並列關鍵字

Taiwan Broadcasting System ； Hakka TV ； Indigenous TV ； DTV

參考文獻

公共廣電與文化創意、數位電視發展兩年計畫

孔文吉(1998)。前瞻跨世紀原住民傳播權益之藍圖：兼論傳播媒體與原住民形象的文化問題與權力政治。山海文化雙月刊。19，105-123。

廣播電視白皮書

李旺台()。

公共電視集團的想像與實際民間研討會