The purpose of this study is to investigate the medical beauty cosmetic and consumer behavior and demand, in order to study structure of EKB mode, using questionnaires to young female consumers targeted Taipei, 200 questionnaires were distributed, and its purpose is classified as follows: (a) the integration of the medical literature and beauty related consumer behavior and needs. (B) Investigate consumer demand for cosmetic medicine. (3) To explore how consumers get medical beauty information. (D) Investigate the characteristics of medical cosmetic consumer purchase decisions. (E) Investigate consumer purchase after purchase medical cosmetic attitude.