In addition to protecting the content of the product and correctly expressing the information about the content, packaging design also serves to convey good quality and brand image. Packaging has always played an important role in product design and marketing. Its design considerations include: how to attract attention It is also necessary to consider the most important environmental sustainability issues at present, such as increasing purchasing power, increasing purchase rate, and user-friendliness. Therefore, we choose handmade cloth boxes and stream animation packaging design to explore whether it can increase purchasing power and increase product value.