In recent discussions on the 1898 reform movement, very important research inquires have been directed toward the reform movement's connections to the gentry. Many scholars have discussed the influence of new products, newspapers, societies, and schools on the gentry and presented various academic research findings. However, propaganda campaigns using pamphlets are also important considerations. This article discusses the circumstances under which the reformists used pamphlets, and shows that not only the reformists, but also conservatives actively used pamphlets for propaganda during this period. In this situation, contrary to the conservatives' original intentions, the realm of public opinion was eventually enlarged.