Consumers as Resellers: Exploring the Entrepreneurial Mind of North American Consumers Reselling Online

Scott L. Murphy ； Shu-Ling Liao

《International Journal of Business and Information》 8卷2期 (2013/12) Pp. 183-228

https://doi.org/10.6702/ijbi.2013.8.2.2

並列摘要

The use of the internet has dramatically changed not only the way consumers buy products, but also the way consumers resell products by allowing them to reach an international customer base that rivals that of the largest retailers. With the developments and improvements in the ability to resell, consumers are learning and cultivating their own strategies for online resale. This changing marketplace puts consumers head-to-head with retailers, and many of them are embracing the challenge and letting their entrepreneurial skills shine through. In this study, a geographically diverse group of 22 online consumer resellers throughout North America participated in in-depth interviews to help shed light on how North American consumers resell online. The paper discusses resale types, motivations, and strategies and develops the groundwork for further inquiry into the latest phenomenon of the online resale marketplace.

並列關鍵字

Online resale ； C2C e-commerce ； entrepreneurship ； consumer reviews

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