Based on the insurance customers, this research uses questionnaires to analyze service quality effects on customer satisfaction. Besides, the moderating effects of the two sorts of relationship as below will be examined as well: the relationship between corporate social responsibility, service quality and customer satisfaction; the relationship between corporate image, service quality and customer satisfaction. Research shows that the tangibility, assurance and empathy of services quality will have positive relationship with customer satisfaction. Corporate Social Responsibility positively moderates the positive relationship between assurance of service quality and customers satisfaction; and real impression on corporate and the product image have the same moderating effects on the positive relationship. Suggestions were given based on the research results.