My eBook－電子書行銷推廣之研究

My eBook- The Research on E-book Marketing Promotion

樊祖燁(Tsu-Yeh Fan) ； 劉雲雅(Yun-Ya Liu) ； 張硯晴(Yan-Qing Zhang) ； 曾淨榆(Jing-Yu Zeng)

《耕莘學報》 16期 (2018/12) Pp. 43-55

摘要

隨著時代的變遷，智慧型手機已成為消費者必備的裝置。本研究希望能夠讓消費者不必隨身攜帶厚重書本，也能隨時享受閱讀的樂趣，並能以書籍的類別方便地找到符合自己需求的書籍。此外並能利用智慧型手機提供的放大鏡及帳戶管理..等功能，不但能讓消費者及時找到符合需要且價格具競爭力之電子書，而且還能即時購買並方便閱讀，讓消費者在不用攜帶厚重實體書籍下，方便地線上購買與閱讀書籍，更可創造公司之長期競爭的優勢。

關鍵字

電子書 ； 行動閱讀 ； 線上閱讀 ； 無紙化

並列摘要

With the changes of the times, smart phones have become a must-have device for consumers. This research hopes that consumers can enjoy the pleasure of reading at any time without having to carry heavy books with them, and can easily find books that meet their needs in the category of books. In addition, the ability to use the magnifying glass function and account management provided by the smart phone can not only enable consumers to find e-books that meet the needs and competitive prices, but also instantly purchase and read them easily. Convenient online purchase and reading of books without carrying heavy physical books is not only environmentally friendly, but also creates the company's long-term competitive advantage.

並列關鍵字

e-books ； mobile reading ； online reading ； nopaper