- 期刊
SHOPPING JI，購物資訊不漏記－買家購物論壇平台經營之研究
SHOPPING JI, Shopping Information No Missing - The Study of the Buyer's Shopping Forum Platform Management Research
摘要
在現今科技發達的時代裡，廣告媒體業者的宣傳模式持續多樣化，然而消費者接收的廣告資訊更是五花八門，就連廠商所提供的產品資訊都無法辨認虛實，導致消費者在購買商品後，容易產生購後感受及預期心理的落差，對廠商的品牌形象，及產品信任度亦逐漸降低。因此本研究建立“SHOPPING JI＂買家購物論壇平台，不僅提供消費者發表、查詢評論等多項功能，亦提供廠商專屬官方帳號，給予廠商宣傳產品資訊的機會，與澄清不實消息的管道，以重建廠商商譽、形象以及信任度。本團隊期望能藉此買家購物論壇平台，建立消費者與廠商之間的信任及雙向溝通，打造買賣雙方雙贏之局面。
並列摘要
Today's online advertising is so varied that even the product information provided by the manufacturer can't confirm whether it is true or not. After the purchase of the product, the consumer is likely to have a gap between the post-purchase experience and the expected psychological, and the brand image of the manufacturer is gradually downgraded. Therefore, this study has established the ＂SHOPPING JI＂ buyer shopping forum platform, which not only provides consumers with the ability to publish, query comments, etc., but also provides vendor-specific accounts, giving manufacturers the opportunity to promote product information and clarify false information, hoping to use this platform, Establish two-way communication between consumers and manufacturers.
延伸閱讀
- 李璽恩（2019）。高接觸性商品網路購物的社會學對話〔碩士論文，國立政治大學〕。華藝線上圖書館。https://doi.org/10.6814/NCCU202000098
- Jie, S. G. (2021). 關於線上購物情境中購買意願之研究:探討商品種類的調節作用 [master's thesis, National Chengchi University]. Airiti Library. https://doi.org/10.6814/NCCU202100849
- 姜淳方、陳瑋玲、黃琦婷（2016）。網路合購平台之探討與分析。華人前瞻研究，12(2)，21-37。https://www.airitilibrary.com/Article/Detail?DocID=18715309-201611-201612010023-201612010023-21-37
- 張清源（2015）。A Study of Relationships among Experiential Marketing, Shopping Emotion and Purchase Intention in Tourism Factory。觀光旅遊研究學刊，10(1)，19-34。https://www.airitilibrary.com/Article/Detail?DocID=19936362-201506-201507220020-201507220020-19-34
- 邱淑紋（2019）。The Study of Consumer Perception of ‘One Stop Shopping’ on The Retailer Impact on Revisiting.〔碩士論文，嶺東科技大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0103-1807201915203100