夏令營經營效率分析－資料包絡分析法之應用

Application of Data Envelopment Analysis to Evaluate the Operating Efficiency of the Summer Camps

蔡孟娟(Meng-Chuan Tsai) ； 謝蕙蓁(Hui-Chen Hsieh) ； 嚴雪丹(Syue-Dan Yan)

《健康管理學刊》 8卷2期 (2010/12) Pp. 153-162

https://doi.org/10.29805/JHM.201012.0004

摘要

本研究主要探討夏令營之營隊經營績效，以悍創運動行銷公司所提供之2009夏令營30梯次的營運資料爲決策單元(Decision Marking Unit, DMU)，並以資料包絡分析法(Data Envelopment Analysis, DEA)CCR模式進行營運效率分析。研究結果發現，共有20梯的經營績效不如預期，其效率值低於1（介於0.625~0.973），其中非運動營隊與游泳營多半績效偏差，推測其原因可能是因爲其專業課程教師的聘請費用較高，以及非運動營隊課程需增加教材等額外費用，所以導致其利潤降低經營績效低落。建議未來在營隊的隊輔人員聘用，可聘請具有其專業能力或證照者來擔任隊輔，不僅可減少師資費用的額外支出，也能提高孩童在營隊課程的學習成效。

關鍵字

運動行銷 ； 夏令營 ； 資料包絡分析法

並列摘要

This research mainly probes into the operating performance of the summer camps. The 30 echelons of operational data of summer camp in 2009 are the decision marking units (DMUs) for analysis are provided by BROS Sports Marketing Company. The CCR model of Data Envelopment Analysis (DEA) is used to evaluate the operating efficiency. The analytical results show that the efficiency score about 20 echelons of summer camp are less than expected, and their score are between 0.625 and 0.973. In which, most of the non-sports and swimming camps have poor performances. The reasons may be the higher cost of hiring professional teachers and additional courses materials cost. It thus results in lower profits and operating performances. We suggested that the operators may engage employments with the professional competence or professional license to serve as auxiliary forces in the camp staff in the future. This can not only reduce the cost of additional expenditure of teachers, but also promote the children's learning effectiveness in the camp courses.

並列關鍵字

Sport marketing ； Summer camp ； Data envelopment analysis DEA