本論文首先探討偏遠地區定義、包裝設計策略、市場米產品銷售之相關研究,從理論的基礎指出在偏遠地區欲促成的經濟活動以及探討目前臺灣市售米產品包裝趨勢,深入瞭解其市場發展之現況;而包裝是賦予產品最直接的影響要素,也是呈現給消費者的第一印象。本研究以質化之文獻分析法為主,以市售米產品爲對象,進行包裝設計策略分析研究,將相關文獻資料的整理歸納出十項包裝策略,以作爲研究理論之依據,並輔以量化研究方法之問卷調查法,先將問卷資料整理與歸納後,並利用統計工具SPSS進行資料分析,依問卷調查找出具適用於米產品之包裝策略驗證研究假說,整理相關研究結果導出探討米產品包裝設計策略的運用對於消費者購買意願之影響,研究結果盼能提供商業者或專業人員對包裝策略之重視並作為參考之用。
This thesis initially focuses on the definition of remote districts, the strategy of packing design and researches that related to rice products. Based on the theory, discussing the activities that are going to be precipitated in remote district as well as the current tendency of packing design of rice products in Taiwan, in order to get a deeper understanding of market development. Because packaging usually has great influence on customers' first impression toward products. In this study, we use both qualitative and quantitative method. First,collating 10 ways of wrapping up from pertinent literatures, and then using questionnairs to get more quantized data. After using the SPSS to analyze those data, we can test hypotheses and find those that are applicable to rice products. Finally, to arrange research result and derive the influence between packaging design strategies and consumer attitude towards purchase intention. We hope that the result can be provided to all affected members for reference.