影響旅遊動機之因素探討－以水庫風景區遊客爲例

本研究目的是在調查遊客遊覽水庫風景區之動機研究，從增進自我學習能力、享受完善設施品質、追求休閒調劑和進行人際社交等四項因素來探討遊客遊覽之動機。受測對象以烏山頭水庫風景區之遊客爲樣本，選擇400人次作爲本研究的受測對象。有效問卷份數共387份，佔全體97%。資料處理係採用SPSS 10.0 for Windows之統計套裝軟體進行資料分析，以次數與百分比表達結果，取樣適當性量數檢定分析值需大於0.5，在進行因素分析。皮爾森相關分析各因素之關係，t檢定分析性別自因素之間的差異，α檢定值爲0.05。單因子多變量分析(One-way ANOVA)探討年齡、教育程度、職業、婚姻狀態、收入與居住地在因素之間交互作用分析，事後比較採用費雪法，α檢定值爲0.05。本研究結果顯示，遊客到訪水庫風景區的動機和培養自我學習能力、享受完善設施品質、追求休閒調劑和進行人際關係等四因素有顯著差異。同時，本研究也發現，旅客之不同對於享受完善設施品質、追求休閒調劑和進行人際社交等三項因素也有程度上的顯著差異。

關鍵字

水庫風景區；旅遊動機；遊客

並列摘要

The study was to explore the motivations for traveler who traveling to reservoir. This study investigated whether four factors including the ability to self-learning、the quality for using facilities、enjoying the recreation and social making will the main motivations while traveling to reservoir. The 400 volunteers' subjects were selected form Wusanto Reservoir in this study. Research questionnaires were analyzed using Frequency 、factors、t-test & One-way ANOVA. The findings of this study imply that there were significantly effects among four factors including the ability to self-learning、the quality for using facilities、enjoying the recreation and social making. This finding also indicated that there were significantly difference on the quality for using facilities、enjoying the recreation and social making.