商務華語學習者需求分析

Learner's Needs Analysis in Business Chinese

李育娟(Yu-Jiuan Li)

《華語文教學研究》 8卷3期 (2011/12) Pp. 23-46

https://doi.org/10.6393/JCLT.201112.0024

摘要

由於學習商務華語的人數逐年增加，順應這股潮流，相關教材的編輯開發也呈現空前的盛況。不過，這些教材多以編寫者虛擬情境為主題設計課程內容，鮮見以華語學習者的需求角度來設計課程內容。因此，筆者以華語學習者為對象設計問卷，徵詢並蒐集學習者對商務華語的學習動機，以及想要學習的主題範疇、工作類別、課程內容等，藉以瞭解學習者的需求。並從中分析學習者需求與現有教材之間的落差，以提供今後教材編輯上的一個參考方向。

關鍵字

商務華語 ； 需求分析 ； 學習動機 ； 商務華語教材 ； 商務文件

並列摘要

Due to the increase in the population of those who are learning Business Chinese every year, materials development related to textbooks seems to be thriving along with stream. Editors under fictitious situation, however, instead of the learners' requirement, design these textbooks. The study, therefore, will probe and collect the learning motivation of Business Chinese by redesigning questionnaire for the learners, in order to meets their need such as subject category, work category, curriculum content, etc. The analysis of gap between learners' need and existing teaching materials will be the reference resource for editing textbooks in future.

並列關鍵字

Business Chinese ； demand analysis ； learning motivation ； teaching materials of Business Chinese ； commercial document

參考文獻

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Ellis, M.,Johnson, C.(2000).Teaching business English.Oxford:Oxford University Press.

Gardner, R. C.(1985).Social Psychology and Second language Acquisition: The role of Attitudes and Motivation.London:Edward Arnold Publishers.

Gardner, R. C.(2007).Motivation and second language acquisition.Porta Linguarum.8,9-20.

Long, Michael(ed.)(2005).Second Language Needs Analysis.Cambridge:Cambridge University Press.