登山自行車參與者活動參與涉入程度與流暢體驗之相關研究

The Related Study of Leisure Participation Involvement and Flow Experience in Mountain Bicycle Participators

林樹旺(Shu-Wang Lin)

《生物與休閒事業研究》 3卷2期 (2005/12) Pp. 153-164

https://doi.org/10.30133/BLIR.200512.0005

摘要

由於社會的進步，再加上國民所得提高，雖然近年來經濟景氣一直是國人關注的部分，但是休閒遊憩的風氣在國內仍是蓬勃的發展。由於台灣具有獨特的地理的特型，四面環海再加上有三分之二是山地，使得有關海域與山域的活動，成為國人的主要的休閒活動之一。為何人們會投入於這項活動，對於休閒遊憩活動的推廣，此有其必要性。本研究主要目的，在於分析不同個人背景變項之登山自行車參與者的涉入情形、流暢體驗的差異情形；此外，並分析登山自行車參與者其涉入程度與流暢體驗兩者間的關係。本研究以台中縣、市登山自行車參與者為對象，採問卷調查的方式，共得619份有效問卷，經統計分析後，本研究發現：1．不同教育程度、收入、職業年齡在涉入程度上有顯著差異存在；不過不同性別在涉入程度上沒有顯著差異存在；2．涉入程度中之「重要性」、「興趣」、「自我表達」、「樂趣」、「生活重心」此五個因素對流暢體驗都有因果關係存在。根據結果本研究建議登山自行車相關業者可針對本結果擬定出不同的行銷策略，此外本研究亦對政府相關單位以及相關研究者，提出推廣此項活動措施以後續研究上的建議。

關鍵字

登山自行車 ； 涉入 ； 流暢 ； 休閒體驗

並列摘要

Because of social improvement and income increase, the participating of leisure activities have developed actively in Taiwan. Because of unique geographical feature in Taiwan, surrounding by sea and two-third of mountainous, therefore mountain activities have become one of the major activities. For example, mountain climbing and hiking are getting more popular. Especially, mountain biking has been developed as a major leisure activity at present. It is necessary to investigate the phenomenon. The purpose of this study aims to analyze the participation, involvement of various personal backgrounds. The relationship between the involvement and experience were also examined. Questionnaires were given to participators in Taichung county and city, 619 effective questionnaires were collected. The results of statistics are as following: a) There are significant differences among education, income, job, and age in involvement, but not sex. b) There is no significant difference among sex, education, income, job, and age in experience. c) In involvement, there are relationships among the importance, interesting, pleasure, and life centrality. d) There are significant positive relationships between the involvement and experience. The results of this study can provide useful marketing strategies for mountain bicycle managers, the government as well as researchers.

並列關鍵字

Mountain bicycle ； involvement ； flow ； leisure experience