2008年前進奧運八搶三棒球資格賽運動觀光參與動機、吸引力與忠誠度之研究

The Study of Participation Motivation, Attractive, and Loyalty of Sport Tourists on the Olympic Baseball Competition

賈凡(Chia Fan)

《生物與休閒事業研究》 6卷2期 (2008/09) Pp. 1-13

https://doi.org/10.30133/BLIR.200809.0001

摘要

This study was investigated the participation behavior model of sport tourists on the Olympic baseball competition. 550 subjects were invited to fill out the questionnaires for testing the structural relationships among variables of the participants’ exercise experience, watching sports programs experience, the attractive of sport tourism, participation motivation, satisfaction, and participation loyalty. The results were showed: 1. Male's sport tourist attraction appeal significantly higher than female. 2. Blow 20 year participation of loyalty was lower than 21-30 year and 31-40 year. 3. The participation satisfaction of the tourist of Middle part are higher than the tourist in the southern part apparently. The movement tour loyalty in the southern areas is higher than the middle part apparently. Participation motive, satisfaction of participating in the travel group higher than no participating in the travel group. 4. sport of participate motivation, loyalty, satisfaction analyze to sport prediction strength, F value was 284.23(p＜.05)and R2 was 0.628, and it showed this equation preface can explain participation explanation of motive of participant make a variation quantity 62.8% effectively. Among it is the highest with the explanation strength of the loyalty, there is 70.78% making a variation amount of explanation. 3. There was a significant with sport tourist participant, 20.20% of all reported most important. This result can provide some reference to improve sponsor in the future.

關鍵字

運動觀光客 ； 棒球

並列摘要

This study was investigated the participation behavior model of sport tourists on the Olympic baseball competition. 550 subjects were invited to fill out the questionnaires for testing the structural relationships among variables of the participants’ exercise experience, watching sports programs experience, the attractive of sport tourism, participation motivation, satisfaction, and participation loyalty. The results were showed: 1. Male's sport tourist attraction appeal significantly higher than female. 2. Blow 20 year participation of loyalty was lower than 21-30 year and 31-40 year. 3. The participation satisfaction of the tourist of Middle part are higher than the tourist in the southern part apparently. The movement tour loyalty in the southern areas is higher than the middle part apparently. Participation motive, satisfaction of participating in the travel group higher than no participating in the travel group. 4. sport of participate motivation, loyalty, satisfaction analyze to sport prediction strength, F value was 284.23(p＜.05)and R2 was 0.628, and it showed this equation preface can explain participation explanation of motive of participant make a variation quantity 62.8% effectively. Among it is the highest with the explanation strength of the loyalty, there is 70.78% making a variation amount of explanation. 3. There was a significant with sport tourist participant, 20.20% of all reported most important. This result can provide some reference to improve sponsor in the future.

並列關鍵字

sport tourist and baseball