生態旅遊地遊客動機與場所依戀之研究－以墾丁國家公園南仁山生態保護區為例

Tourists' Motivation and Place Attachment of Ecotourism Destination-A Case Study of Nanjenshan Ecological Reserve, Kenting National Park

江昱仁(Yu-Jen Chiang) ； 蔡進發(Chin-Fa Tsai) ； 黃馨嬅(Sin-Hwa Huan)

《生物與休閒事業研究》 6卷3期 (2008/12) Pp. 47-70

https://doi.org/10.30133/BLIR.200812.0005

摘要

本研究選定南仁山生態保護區為研究地點，旨在探討生態旅遊地遊客動機與場所依戀之關係，期望結果能提供相關單位在生態旅遊發展管理上之參考。主要研究結果包括：1、多數遊客為第一次到訪，停留時間在四個小時為多數，並以居住在南部的遊客為主。2、利用因素分析將遊客動機分為「流行認同／便利」、「保健怡情」、「高知名度」、「自然學習體驗」及「遠離塵世」因素。而遊客社經背景與旅遊特性分別對遊客動機因素有顯著差異。3、利用因素分析得知，場所依賴方面可分為「活動機能」、「環境機能」因素；場所認同方面則分為「自我實現」、「地方歸屬」、「保育認同」因素。而遊客社經背景與旅遊特性分別對場所依賴及場所認同因素有顯著差異。4、相關分析得知，「自然學習體驗」、「遠離塵世」遊客動機因素與場所依戀五個因素有顯著相關。5、集群分析顯示，遊客可分為「走訪名勝健身型」、「自然知性感性追求型」、「身心陶冶促進型」、「潮流追求體驗型」及「自然保健風行型」。五個遊客動機集群類型對場所依戀因素皆有顯著差異。

關鍵字

南仁山 ； 生態旅遊 ； 場所依戀 ； 遊客動機

並列摘要

The purpose of this study is to understand the tourist's motivation and place attachment in the ecotourism destination. The main results are as followings: 1. The majority of tourists are the first visitation, 4 hours Staying. Moreover, the majority of tourists reside in Southern Taiwan. 2. The five motivation factors including ”Popular/Convenience”, ”Body and spirit strengthening”, ”famous spot”, ”Natural experiencing and study”, ”Away from crowd” are generated through factor analysis. It is found that the socioeconomic and activity characteristics of tourists show significant differences to the tourist's motivation. 3. Two factors of place dependence including ”Function of activity” and ”Function of environmental attributes” are generated through factor analysis. Three factors of place identity also were generated through factor analysis. These three factors include: ”Self-fulfillment”, ”Place belongings”, ”Conservation acceptance”. It is found that the socioeconomic and activity characteristics of tourists show significant differences to the two dimension of place attachment. 4. By using correlation analysis, Motivation factors of ”Natural experiencing and study”, ”Away from the crowd” show significant positive correlation to five place attachment factors. However, ”Popular/Convenience” factor shows significant negative correlation to ”Conservation acceptance”. 5. Five motivation clusters are obtained through cluster analysis. These five clusters are named as ”Hot spot visiting and exercise type”, ”Nature intellectuality and emotional pursuit”, ”Body and spirit smoothening type”, ”Fashion-pursuit experience type”, and ”Nature fashion and body strengthening type”. The five clusters show significant differences to the five factors of place attachment.

並列關鍵字

Nanjenshan ； Ecotourism ； Place attachment ； Tourist's motivation