分析亞洲主要轉運機場競爭關係－以東南亞中轉北美為例

Analyze on Transfer Competition in Major Asian Airports - Transfer from Southeast Asia to North America

胡智超(Chih-Chao Hu)

《航運季刊》 28卷4期 (2019/12) Pp. 1-14

摘要

本研究利用Netscan Model計算連結度，同時結合票價與旅客量關係一同進行評估，由分析結果顯示，目前桃園機場與香港、成田、仁川機場相比，在越南、馬尼拉及雅加達三個轉機市場中具有相對優勢，而曼谷、吉隆坡及新加坡轉機市場則是屬於次優等級態勢。另由迴歸分析可知連結度與旅客量關係是呈現正向相關，而票價與旅客量則是呈現負向相關，代表連結度愈高時，可吸引更多旅客轉機，而票價愈高時，則是減少吸引旅客。目前兩家國籍航空在東南亞六個主要中轉北美客源航點上，採取的策略就是盡可能提高連結度，或是降低票價以吸引客源，若是同時採用時，其機場吸引力及競爭力明顯較高。

關鍵字

連結度 ； 競爭力

並列摘要

This study uses the Netscan Modelto calculate connectivity, and evaluates the relationship between fares and passenger volume. The analysis results show that compared with Hong Kong, Narita, and Incheon Airports, Taoyuan Airport currently has a comparative advantage transit markets in Vietnam, Manila and Jakarta. It has a sub-optimal situation transit markets in Bangkok, Kuala Lumpur and Singapore are in. In addition, the regression analysis shows that the relationship between the degree of connection and the number of passengers is positively correlated, and the relationship between the fare and the number of passengers is negatively correlated, meaning that the higher degree of connection, the more passengers can be transferred, and the higher the fare, it is less attractive to tourists. At present, the strategies adopted by the two flag airlines on the six major transit countries in Southeast Asia are to increase connectivity as much as possible, or reduce fares to attract customers. If they are used at the same time, their airport attractiveness and competition is significantly higher.

並列關鍵字

Connectivity ； Competitiveness