智慧型資料分析研究

On Some Aspects of Intelligent Data Analysis

黃登源(Deng-Yuan Huang) ； 鄒濟民(Chi-Ming Tsou)

《智慧科技與應用統計學報》 3卷2期 (2005/12) Pp. 67-76

https://doi.org/10.29807/JTITAS.200512.0004

摘要

消費者對產品偏好資料之收集，藉由擷取資料中有用的資訊、發現知識進而創造資料價值，成為行銷管理分析非常重要的工作。尤其對企業經營中之個案研究非常重要，資料已經先於知識發生，利用資料探勘(Data Mining)方法，對個別企業已經發生之大量資料，挖掘資訊，進而發現知識，這就是產生智慧的過程。由個案所產生之知識，只是一種想法，對個別企業經營有用，若要制定政策，必須再根據知識進行抽樣，以達到一般化的規律。

並列摘要

Consumers have collected the data of the products. To create the value of the data to obtain the information, then to discovery the knowledge, it is a very important work in marketing research. The case study while especially dealing in enterprises is very important. The data have already been prior to knowledge and happen, to utilize the data mining to extract information and then find knowledge, this is a process of producing intelligence. By the knowledge just a kind of idea, If the enterprises want to make the policy, they must use statistical sampling according to the knowledge which was already obtained. The purpose is to reach the law of generalization.