Psychological Ownership and Technology Adoption

心理擁有感與科技採納

侯勝宗(Sheng-Tsung Hou)

《智慧科技與應用統計學報》 10卷1期 (2012/06) Pp. 31-51

https://doi.org/10.29807/JTITAS.201206.0003

摘要

過往許多學者與實務人士均強調員工擁有組織感受（心理擁有感）的重要性，本文則主張此種員工對組織的心理擁有感受亦可應用於使用者對科技的擁有感受之探討。本研究主要目的即在於探索心理擁有感對科技採納的影響。有鑑於過去科技採納相關理論與實務探討大多著重於認知層面的討論，本文則側重於科技使用者對科技所產生的心理擁有感受對科技採納的影響。藉由回顧過去相關文獻，我們定義二大類型的科技心理擁有感：自我導向型式與集體導向型式，並建立這二類科技心理擁有感與科技應用知識程度與科技採納變數間的假說關係。進而，我們利用台灣最大一家計程車衛星派遣車隊的真實資料，來進行假說的驗證。結果發現，科技使用者對科技的心理擁有感，會促使個人去學習科技使用，進而與個人的科技應用知識與科技採納行為間產生了正向關聯。同時，如同假說的推論，本研究也發現自我導向的科技心理擁有感與科技採納間存在著負向關係。

關鍵字

科技採納 ； 心理擁有感 ； 衛星派遣系統

並列摘要

Many scholars and practitioners have emphasized the importance of 'feelings of ownership' for organizations, yet we argue that the concept of psychological ownership can apply to technology equally well. The primary objective of this study was to explore the influence of psychological ownership upon technology adoption. Whereas most prior theoretical and empirical works of technology adoption are based on a cognitive perspective, this study is based on observations of how individual users' psychological ownership of technology (the affective perspective) has influenced technology adoption. By reviewing the related literature, we identify two types of psychological ownership of technology (self-oriented vs. collective-oriented) and hypothesize their relationships with application knowledge and technology adoption. Then we test these hypotheses with data from a satellite dispatch system used by taxi drivers of Taiwan's largest cab franchise. The results demonstrate that a positive link exists between users' psychological ownership of technology and their efforts to learn the application knowledge, as well as a positive link between their application knowledge and technology adoption. The results also show, as predicted, the existence of a negative relationship between self-oriented psychological ownership of technology and technology adoption.

並列關鍵字

technology adoption ； psychological ownership ； Global Positioning Systems