In the past few decades, the shopping in the Internet grows rapidly as the Internet prevailed over the entire world. However, many researches indicate that the growth rate of the shopping in the Internet is decreasing. For example, the growth rate of the Internet shopping in Taiwan can be up to 127% in 2000. However, this growth rate is only 49% in 2007. This growth rate is estimated to be 5% in 2010. The results shown in the above indicate that the Internet shopping encounters a serious bottleneck for development now. One of these reasons for encountering bottlenecks is the perceived risk in the Internet shopping for the consumer. In this article, we focus on discussing the impact of the perceived risk in the Internet shopping on the consumer's behavior. The results in this article are expected to be a good suggestion and an improvement idea in business management for the enterprise in the Internet shopping.