「運動賽會觀光」行為之研究－以2005亞洲職棒大賽加油團為例

The Research of "Sport Event Tourism"-Take the KONAMI CUP Asia Series 2005 Cheering Team for Example

林千源(Chien-Yuan Lin) ； 吳海助(Hai-Chu Wu)

《弘光人文社會學報》 7期 (2007/11) Pp. 193-206

https://doi.org/10.29933/SHSS.200711.0008

摘要

本研究之目的主要在探討運動賽會性質與活動地點對「運動賽會觀光」行為之影響。研究者以2005年亞洲職棒大賽加油團為研究對象，在機場休息區向加油團團員發出50份問卷，回收有效問卷47份，所得資料以描述性統計及因素分析等方法進行統計分析。結果發現：一、加油團團員中以男性、26至35歲、未婚、從事服務業、月平均收入三萬元以上、大專教育程度，所佔比例較高。二、參團的目的主要是以觀光旅遊為主，觀賞亞職賽為輔；運動賽會性質與活動舉辦地點是影響球迷「運動賽會觀光」行為的關鍵因素。三、參團考量因素，主要是基於亞職賽賽程的精彩性與個人對棒球的熱愛，東京巨蛋球場的吸引力也是重要原因；並非特別要為代表我國出賽之興農牛隊加油。最後針對本研究結果做進一步探討並提出未來研究方向。

關鍵字

運動賽會觀光 ； 亞洲職棒大賽 ； 加油團

並列摘要

This study aimed to deal with how the courses and site of Sport Event Tourism influenced sport event. The sample of this study was the cheering team members in KONAMI CUP Asia Series 2005. The researcher distributed 50 questionnaires to 47 valid questionnaires in the airport lounge then the data were statistically analyzed. The results of this study were:1.The majority of the participates members were unmarried males, the age were 26-35 with collegial degree educational background, and most of them work for service with income more then NT$ 30000 per month.2.The major purpose of participating in the cheering team was touring, and the minor was watching KONAMI CUP Asia Series 2005. Sport event courses and site are key factors which affect fans' participating in sport event tourism.3.The major factors of participating in the cheering team were splendid courses in KONAMI CUP Asia Series 2005 and personal enthusiasm for baseball. Besides, the attraction to Tokyo Baseball Dome was an important factor as well. but not cheer for Sinon Bulls in particular. Based on the study, the researcher made further recommendations and gave some directions on future researches.

並列關鍵字

sport event tourism ； KONAMI CUP Asia Series 2005 ； cheering team