台灣運動迷參與2008年北京奧林匹克運動會運動觀光行為之研究

A Study of Sport Tourism Behavior of Taiwanese Sport Fans Participating in the 2008 Beijing Olympic Games

林千源(Chien-Yuan Lin) ； 王忠茂(Jong-Mao Wong)

《弘光人文社會學報》 11期 (2009/11) Pp. 141-160

https://doi.org/10.29933/SHSS.200911.0007

摘要

目的：本研究之目的主要在探討前往中國北京市現場觀賞2008北京奧運的台灣運動迷的運動觀光行為。方法：透過相關文獻之探討擬定訪談大綱與問卷，並經由專家審視內容以進行效度檢核；研究者親自前往北京現場，以攔截訪談與問卷調查的方式蒐集所需資料。結果：台灣運動迷以男性、26至45歲、未婚、從事服務業、月均收入四萬元以上、大專教育程度，所佔比例較高；主要是因為滿腔熱血來為中華隊加油，其次為見證與體驗北京奧運氣氛。感到最滿意的為「球迷表現」、「現場氣氛」與「場館環境與設施」。感到最不滿意的為「門票的取得」、「行程資訊」與「戰績表現」。結論：台灣運動迷是懷著滿腔熱血與見證歷史的心情，到北京觀賞2008北京奧運。本研究建議旅遊業者應及早籌劃，以利掌握門票數量與安排行程。

關鍵字

北京奧運 ； 台灣運動迷 ； 運動觀光行為

並列摘要

Purpose: This study aimed to explore the sport tourism behavior of Taiwanese sport fans who personally went to Beijing to watch the 2008 Olympic Games. Method: Personally going to Beijing, the researcher got the data by means of interviews and questionnaires, which had been drafted by referring to relevant researches and checked by experts for validity. Results: Most of the participating fans were unmarried males, aged 26-45 with bachelor's degrees, engaged in service industry with monthly income of over NT$40,000. They passionately joined the tour for cheering the Chinese Taipei Team, and then for personally experiencing the atmosphere of the Beijing Olympic Games. What they felt most satisfied with was ”fan performance,” ”on-site atmosphere,” and ”field facilities,” while the most satisfying ones were ”ticket-getting,” course information,” and ”poor record.” Conclusion: It was with full passion that Taiwanese Sport fans personally went to Beijing Olympic Games to witness the history. It is advised that tourist agents plan in advance to have the number of tickets in charge and well arrange the itinerary.

並列關鍵字

Beijing Olympic games ； Taiwanese sport fans ； sport tourism behavior